I.D.
June 2003
"COOKIE CUTTER CHIC"
Text : Douglas Heingartner
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Following
in the estimable footsteps of Prada, Ralph Lauren and RoccoBarocco, Belgian
fashion designer Walter van Beirendonck is now trying his hand at uniforms.
He's been commissioned by the city of Antwerp to design the couture for
the trendy burg's 1,900 municipal workers.
Not one to shy away from bold gestures, the ursine Belgian
conjured a design concept that refashions old gray uniforms as something
practical and "even a little bit flashy," according to Frank
Van Zoom, Antwerp's director of civil coordination. The updated look recalls
the original "Star Trek" while also ensuring that Antwerp's workers
will be, as Van Zoom puts it, "recognizable, stylish and safe."
Part of the recognition factor stems from Van Beirendonck's
intuitive use of color: dark green for employees who work outdoors in Antwerp's
parks and cemeteries, reflective orange for those who work on or near the
street and burgundy for technicians.
Van Zoom says the new skinny ties and sleeveless, V-neck
sweaters-already in use by the managerial staffhave been well-received.
Teething problems, involving the initially scratchy reflective bands, have
since been overcome. The remaining uniform elements, such as overalls and
jackets, will be released by October.
Antwerp has invested roughly $1 million in the project,
which further enhances the city's profile as a burgeoning fashion mecca.
(Luminaries such as Ann Demeulemeester, Dries Van Noten and Raf Simons
also got their start here.) Indeed, early prototypes produced a year ago
have already become collector's items, and Van Beilrendonck fans from as
far afield as Japan have contacted the city about how to get hold of them.
Van Zoom says the demos might one day be sold or auctioned off, but that
for the moment, "They've been safely tucked away." DOUGLAS HEINGARTNER
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